A system we operate with you, not software to install.
BouclR connects your data, your decisions and your actions in a loop that learns and improves continuously. Three movements turn it: Pulse sees, understands and anticipates; Drive acts, measures, learns and improves; OPS operates. BouclR is not delivered, it is set up with you, from the first analysis to day-to-day running.
The technology runs the loop. Our teams set it up and operate it with you. We do not leave you alone in front of a dashboard: we diagnose, we structure, we configure, then we stay at the controls alongside you while the loop learns your ground.
The three movements
Three movements, one loop.
Pulse: see, understand and anticipate.
It makes your data reliable and keeps it up to date continuously, in real time on live-connected feeds, consolidated or not. Its agent, Synapse, reads the signals, explains gaps and detects the ones coming.
Drive: act, measure, learn and improve.
It turns those signals into sales actions. Its agent, Axone, measures results and makes your sales force better with every cycle.
OPS: operate.
It keeps your operations running day to day. Coming soon.
The data produced by the action flows back into Pulse, and the loop starts again, more accurate.
How the assignment runs
Four steps, always in the same order.
BouclR is not installed like software. It is set up with you, in four steps, from the first analysis to daily operation. At every step, go-to-market and business steering professionals, not a form to fill in alone.
01
The diagnosis
We reveal what your figures hide.
Two weeks, and it is an engagement in its own right. We ask you for the information we need, and our steering experts surface the leaks the monthly reporting does not show: margin drifting, cash tied up, quotes left dormant. We put figures on them. You decide what comes next on that basis, not on a promise.
02
The structuring
We put in place what is missing, before any agent.
This is the step neither software nor an agency sells. Our go-to-market experts build what will hold the rest together: a pricing grid with defensible floors, a value narrative to hold them in meetings, a clear definition of the ideal customer, the mapping of the data to connect. Without this work, the agents would be one more dashboard.
03
Configuration and rollout
We connect your systems and turn on the agents, in the right order.
Our business specialists connect your tools, your ERP, your CRM, your e-commerce, your mailbox, and turn on the agents in the order in which they complement each other. Each starts in assisted mode: it proposes, your teams validate. Automation then opens, setting by setting, where trust has been earned. An expert keeps a hand on performance throughout the rollout.
04
The supported run
The loop turns. We stay by your side.
BouclR runs at your company daily, and we stay at the controls with your teams, month after month. We adjust to your priorities, we open automation at the pace of your confidence, and we let the memory build up. The result is not a figure frozen on delivery day: it is a gain that grows with every turn.
The loop cycle
The value-creation cycle never stops.
Once the system is in place, the loop runs continuously. Six steps that follow on from each other, and every turn feeds the next.
01
Collection & connection of data.
ERP, POS, e-commerce, CRM, business tools: your existing flows feed the loop, with no re-entry.
02
Analysis.
It reads your signals in their operational context, then tests them against the realities of your sector. Compare, situate, explain the gap.
03
Decision & actions.
It proposes the strategy that answers the priority, and the actions that serve it. Quantified, calibrated to your context, ready to validate.
04
Execution.
It carries out the actions you have validated, at the level of automation you set: manual, assisted, semi-automatic or automatic.
05
Measurement.
It quantifies what the action produced. Not the assumed effect: the observed result.
06
Continuous improvement.
What is learned feeds the next turn. The loop starts again, sharper.
The loop starts again at 01, sharper every turn.
What the loop learns
Sharper every turn, because it learns.
A continuous improvement wheel starts from zero on every pass. BouclR’s loop does not: it keeps what it has learned. It retains price elasticity customer by customer, the follow-up that actually triggers payment, the drop-off signals specific to your business, the quotes that end up signing. Every turn makes the next one more precise. It is a memory that accumulates, and that is what a tool you plug in alone will never do.
In practice
The loop, turning.
Your data comes in, the agents act, concrete results come out, and everything feeds the loop again, continuously.
Grey flows: your data synced continuously · red flows: agent in service · ochre dots: the team journal every agent writes and reads. At the bottom, each result goes through data analysis and returns to enrich your data. The loop continues.
A representative selection of the agents in service. The full list is below.
Agents, by offer
Business agents, arranged by offer.
We activate agents according to your needs. Each has its own rules and limits, specific to your business. They prepare the work, you keep the decision. The Loop shows the whole catalogue; each offer shows only its share.
Pulse · Synapse
Data steering
Synapse makes data reliable, produces your reports, explains gaps and detects weak signals. The figures foundation of Pulse.
Drive · Axone
Sales director
Frames and steers the mission day to day: priorities, sequences and trade-offs. Included in every pack.
Prospecting agent
Finds and qualifies new accounts, prepares sales sequences.
Loyalty agent
Nurtures the customer relationship: follows up, reaches out, reactivates and recommends.
Anti-churn agent
Detects customers drifting away and prepares follow-ups, customer by customer.
Flux agent
Prepares your key moments and campaigns, in line with your calendar.
Offers & quotes
Turns a request into a priced offer, ready to send.
Google Business
Keeps your listing up to date and prepares replies to reviews.
Visuals & variations
Produces campaign visuals and their variations.
AcquisitionComing soon
Attract new customers, in the right place at the right time.
ConversionComing soon
Product pages and purchase journeys, tuned on what converts.
OPS · agent coming soon
Supplier orders
Creates the import template from any file: no more manual entry.
Order taking
Turns a purchase order into an order ready to approve.
Picking & shipping
Prepares orders in bulk with their carrier labels.
Training
Trains your field teams, from your own documents.
Mobile intranet
The teams’ field app, kept up to date continuously.
Stock analysisComing soon
Anticipate stock-outs and overstock at the right time.
After-sales & contractsComing soon
Detects contracts coming up for renewal and prepares the renewal.
CollectionsComing soon
Tracks outstanding amounts customer by customer and prepares payment reminders.
Grants & subsidiesComing soon
Spots available grants and prepares the applications.
Website creationComing soon
Generates and evolves your site: showcase, catalogue or shop.
Self-improvement
Your agents get better on their own.
Two continuous improvements run in parallel. The loop improves your company’s results, commercial and operational alike. This one improves the agents themselves: they get better without you having to ask.
The reflexive brain
The agents review their own work, the audits and the monitoring, then propose the fixes themselves.
The team journal
Every agent records what it did, and the others read it before acting.
The error memory
Any error observed is recorded, then ruled out of subsequent runs.
The library
What is learned with one client is anonymised, then made available to every agent.
This is what separates a continuous improvement loop, which anyone can claim, from a system that corrects itself.
Execution
You keep control, at the level you choose.
Manual, assisted, semi-automatic or automatic. The agent proposes, you validate, and you switch modes at any time.
01
Manual
BOUCLR proposes. The team executes in their existing tools.
02
Assisted
BOUCLR prepares the action. Humans validate each step.
03
Semi-automatic
BOUCLR executes. Humans validate in batches.
04
Automatic
BOUCLR executes alone. Humans consult and can step in.
What always holds true
Humans keep control.
The system proposes, your teams decide. Nothing goes out to a customer without your validation.
Your data stays protected.
Processing on pseudonymised data, hosting in the European Union, designed to meet the AI Act requirements.
We move in small steps.
No grand project that never ships. We deliver fast, we measure, we open automation at the pace of your confidence.
Frequently asked questions
How it works, in practice.
It follows six repeating steps: data collection and connection, analysis, decision and actions, execution, measurement, continuous improvement. Each turn starts from the result of the previous one, which is what makes the agent more accurate over time instead of freezing it at the level it had on installation day.
The ones already carrying your business: ERP, POS, e-commerce platform, CRM, emailing tool, accounting. The available connectors are listed on this page. When a system has none, one gets written.
You decide, action type by action type, through four modes. Manual: BouclR proposes, your teams execute. Assisted: BouclR prepares, a human approves each step. Semi-automatic: BouclR executes, humans approve in batches. Automatic: BouclR executes alone within your thresholds while your teams supervise. The setting is reversible at any time, with no redeployment.
One is enough, and it is usually the right choice. Agents reinforce each other when there are several, because they share a common log and memory, but a system that starts too broad becomes impossible to measure.
The error is recorded, then excluded from later runs. Every execution is logged · which agent, when, on what scope, with what result · which makes the AI’s activity auditable end to end instead of leaving it in a black box.
Two improvements run in parallel. The loop’s improvement is about your results. The second is about the agents themselves: they review their own work, record what they learn, and propose their own fixes without being asked.
Getting started
It all starts with a diagnosis.
Two weeks to reveal and quantify what is at play in your business. It is the first step of the system, and the best way to see what the loop can do for you.
Setup is sized, not a flat fee. Structuring and configuration work whose amount depends on the scope, then onboarding and training for your teams, then the operated service as a subscription. Pricing is set after scoping.
